The text presents and explains the leading theories and key concepts of intercultural communication, covers the main relevant business communication skills, such as negotiating, socializing, and giving presentations, provides advice on how to give people training in intercultural communication skills.
The study recycles key concepts throughout the book and provides 'cultural checklists' which summarize the main ideas covered in each section. It includes interactive activities designed to encourage you to relate your own personal experiences to the ideas presented in the book. It's suitable for new and experienced business English trainers, trainee business English teachers, and business people.
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