English L2 Reading Getting to the Bottom (ESL and Applied Linguistics Professional Series)

English L2 Reading  offers teachers research-based insights into bottom-up skills in reading English as a second language and a solid foundation on which to build reading instruction. Core linguistic and psycholinguistic concepts are presented within the context of their application to teaching.

The goal is to balance or supplement (not replace) top-down approaches and methodologies with effective low-level options for teaching English reading.


Download:  http://huyhuu.com/news/16244/English-L2-Reading-Getting-to-the-Bottom-(ESL-and-Applied-Linguistics-Professional-Series)

Dialects Englishes Creoles and Education by Shondel J Nero (ESL and Applied Linguistics Professional Series)

This volume brings together a multiplicity of voices—both theoretical and practical—on the complex politics, challenges, and strategies of educating students—in North America and worldwide—who are speakers of diverse or nonstandard varieties of English, creoles, and hybrid varieties of English, such as African American Vernacular English, Caribbean Creole English, Tex Mex, West African Pidgin English, and Indian English, among others. The number of such students is increasing as a result of the spread of English, internal and global migration, and increased educational access.

Dialects, Englishes, Creoles, and Education offers: 

• a sociohistorical perspective on language spread and variation; 

• analysis of related issues such as language attitudes, identities, and prescribed versus actual language use; and 

• practical suggestions for pedagogy. 

Pedagogical features: Key points at the beginning of each chapter help focus the reader and provide a framework for reading, writing, reflection, and discussion; chapter-end questions for discussion and reflective writing engage and challenge the ideas presented and encourage a range of approaches in dealing with language diversity. Collectively, the chapters in this volume invite educators, researchers, and students, across the fields of TESOL, applied linguistics, sociolinguistics, English, literacy, and language education, to begin to consider and adopt context-specific policies and practices that will improve the language development and academic performance of linguistically diverse students.


Download:  http://huyhuu.com/news/16243/Dialects-Englishes-Creoles-and-Education-by-Shondel-J-Nero-(ESL-and-Applied-Linguistics-Professional-Series)

Cultures Contexts and World Englishes (ESL and Applied Linguistics Professional Series)

The major objective of Cultures, Contexts, and World Englishes is to sensitize users of English to its varieties across cultures, and to emphasize that effective communication among users of different Englishes is possible by cultivating an awareness of the variation in Englishes and their cultural, social, and ideational functions.


Download:  http://huyhuu.com/news/16242/Cultures-Contexts-and-World-Englishes-(ESL-and-Applied-Linguistics-Professional-Series)

World Englishes A Resource Book for Students

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

World Englishes: is a comprehensive introduction to the subject covers the major historical and sociopolitical developments in world Englishes, from the reign of Queen Elizabeth I to the present day explores current debates in world Englishes from English in postcolonial America and Africa, and Asian Englishes in the Outer Circle, to Creole development in the UK and US, English as a Lingua Franca, and the teaching and testing of World Englishes

Draws on a range of real texts, data and examples, including articles from the New York Times, Straits Times and The Economist, emails, texts and transcripts of speech provides classic readings by some of the key names in the discipline including David Crystal, David Graddol, Ngugi Wa Thiong'o, Alastair Pennycook, and Henry Widdowson.


Download:  http://huyhuu.com/news/16241/World-Englishes-A-Resource-Book-for-Students

Stylistics A Resource Book for Students

Stylistics: is a comprehensive introduction to literary stylistics. The book covers the core areas, including register, dialect, vocabulary, grammar, sound and rhythm, speech and thought, narrative, dialogue, metaphor and meaning.

The author draws on a range of literary texts, from Ernest Hemingway and D.H. Lawrence to Sylvia Plath, Roger McGough and Irvine Welsh. Also provided are classic readings by the key names in the discipline, including Derek Attridge, Ronald Carter and Walter Nash, Roger Fowler and Mick Short.

Download:  http://huyhuu.com/news/16240/Stylistics-A-Resource-Book-for-Students

Psycholinguistics A Resource Book for Students

English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, commentaries and key readings - all in the same volume.

The innovative and flexible 'two-dimensional' structure is built around four sections - introduction, development, exploration and extension - which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

Psycholinguistics: is a comprehensive introduction to psycholinguistic theory covers the core areas of psycholinguistics: language as a human attribute, language and the brain, vocabulary storage and use, language and memory, the four skills (writing, reading, listening, speaking), comprehension, language impairment and deprivation draws on a range of real texts, data and examples, including a Radio Four interview, an essay written by a deaf writer, and the transcript of a therapy session addressing stuttering provides classic readings by the key names in the discipline, including Jean Aitchison, Terrence Deacon, Robert Logie, Willem Levelt and Dorothy Bishop. 

Written by an experienced teacher, this accessible textbook is an essential resource for all students of English language, linguistics and psychology.


Download:  http://huyhuu.com/news/16239/Psycholinguistics-A-Resource-Book-for-Students

Pragmatics and Discourse A Resource Book for Students 2nd Edition

Pragmatics and Discourse: has been revised and reorganized to place more emphasis on pragmatics

covers the core areas of the subject: Context and Co-Text, Speech Act Theory, Conversation Analysis, Exchange Structure, Interactional Sociolinguistics, the Cooperative Principle, Politeness Theory and extends to more applied areas: Corpus Linguistics and Communities of Practice, and Intercultural Pragmatics, Interlanguage Pragmatics and Language Learning draws on a wealth of texts: from Bend it Like Beckham and The Motorcycle Diaries to political speeches, newspaper extracts and blogs provides classic readings from the key names in the discipline, from Sperber and Wilson to Fairclough, Wodak and Gumperz

is accompanied by a supporting website.

Key features of the new edition include: two new strands on Corpora and Communities and Culture and Language Learning; the merging of two strands on Context and Co-Text; new material from speaker-based cognitive linguistics; updated references; and fresh examples and exercises.

Written by an experienced teacher and author, this accessible textbook is an essential resource for all students of English language and linguistics.

Download:  http://huyhuu.com/news/16238/Pragmatics-and-Discourse-A-Resource-Book-for-Students-2nd-Edition

Pragmatics and Discourse A Resource Book for Students

Joan Cutting is Reader in Applied Linguistics at the University of Sunderland, UK. She is editor of The Grammar of Spoken English and its Application to English for Academic Purposes, and author of Analysing the Language of Discourse Communities.

'This is an ideal book for anyone beginning the study of discourse and pragmatics; it is transparently written without being simplistic or patronising, and is thorough and detailed without being obscure or mystifying.'

Michael McCarthy, University of Nottingham.

'Joan Cutting's book provides an excellent introduction to one of the most intensively researched areas in linguistics and communication studies - pragmatics and discourse analysis. It offers the novice in the field exciting, creative and accessible ways in which to gain an understanding of the most important issues, and it also gives us old hands stimulating new food for thought.'

Richard Watts, University of Berne, Switzerland

Pragmatics and Discourse: is a comprehensive introduction to pragmatics and discourse covering the core areas of the subject: context, co-text, speech acts, conversation, cooperative principle and politeness

 draws on a wealth of real texts, from TV programmes such as Who Wants to be a Millionaire and Dalziel and Pascoe, to mobile text messages and Winnie the Pooh provides classic readings from the key names in the discipline, from Sperber and Wilson to Hoey, Wodak and Gumperz.

This is an accessible and user-friendly textbook for all students of English language and linguistics

Download: http://huyhuu.com/news/16237/Pragmatics-and-Discourse-A-Resource-Book-for-Students

Practical Phonetics and Phonology A Resource Book for Students 3 Edition Audio

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings?all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections?introduction, development, exploration and extension?which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

Revised and updated throughout, this third edition of Practical Phonetics and Phonology:

presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells

includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription.

New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material.

Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.


Download:  http://huyhuu.com/news/16236/Practical-Phonetics-and-Phonology-A-Resource-Book-for-Students-3-Edition-Audio

Practical Phonetics and Phonology A Resource Book for Students 3 Edition

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings?all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections?introduction, development, exploration and extension?which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

Revised and updated throughout, this third edition of Practical Phonetics and Phonology:

presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells

includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription.

New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material.

Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.


Download: http://huyhuu.com/news/16235/Practical-Phonetics-and-Phonology-A-Resource-Book-for-Students-3-Edition

Language in Theory A Resource Book for Students

Language in Theory is a comprehensive introduction to the conceptual frameworks which underpin the study of language.

It approaches theories of language through themes such as gender, race, creativity and cognition, allowing students to investigate language theory in practice, and provides classic readings by key names including Cixous, Derrida, Foucault and Lakoff.


Download: http://huyhuu.com/news/16234/Language-in-Theory-A-Resource-Book-for-Students

Introducing English Language A Resource Book for Students

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

Introducing English Language: is the foundational book in the English Language Introductions series and offers a grounding to all the titles featured in the series gives comprehensive coverage of the main aspects of the English language, as well as providing an introduction to key disciplines of linguistics such as historical, social and psycholinguistics, and also core areas in language study including acquisition, standardisation and the globalisation of English.

Uses a wide variety of real texts and images that include: a transcript of a conversation between George W. Bush and Tony Blair, a controversial ‘apology’ broadcast on BBC Radio 4, excerpt from novels including ‘Alien’ and photographs from Hong Kong. provides classic readings by the key names in the discipline including Guy Cook, Joan Cutting, Zoltán Dörnyei, Andy Kirkpatrick and John Sinclair is accompanied by a supporting series website with additional activities, project ideas for each unit, further guidance on areas mentioned in the book, a background to the readings chosen, and weblinks to essential English Language resources.

Written by two experienced teachers and authors, this accessible textbook is an essential resource for all students of English language and linguistics.


Download:  http://huyhuu.com/news/16233/Introducing-English-Language-A-Resource-Book-for-Students

Grammar and Vocabulary A Resource Book for Students

Grammar and Vocabulary: A Resource Book for Students is a comprehensive introduction to the grammar and vocabulary of contemporary English, covering the core areas of the subject: words and sentences, word classes, word structure, slots and fillers, sentence patterns, clause and phrase, grammar rules, and vocabularies.

Draws on a range of real texts from newspaper articles, adverts, poems and websites.

Provides classic readings by the key names in the discipline, from Halliday to Quirk and from Ayto to Trudgill.

This is an accessible and user-friendly textbook for all students of English language and linguistics.


Download: http://huyhuu.com/news/16232/Grammar-and-Vocabulary-A-Resource-Book-for-Students

English Grammar A Resource Book for Students

English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings - all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections - introduction, development, exploration and extension - which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.


Download:  http://huyhuu.com/news/16231/English-Grammar-A-Resource-Book-for-Students

Child Language A Resource Book for Students

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings - all in the same volume.

The innovative and flexible 'two-dimensional' structure is built around four sections - introduction, development, exploration and extension - which offer self-contained stages for study. Each topic can be read across these sections, enabling the reader to build gradually on the knowledge gained.

Child Language:

- provides a comprehensive overview of language acquisition in children

- introduces students to key theories and concerns such as innateness, the role of input and the relation of language to other cognitive functions

- teaches students the skills needed to analyze children's language

- includes sections on the bilingual child and atypical language development

- provides classic readings by key names in the field, such as Brian MacWhinney, Richard Cromer, Jean Aitchison and Eve Clark.


Download:  http://huyhuu.com/news/16230/Child-Language-A-Resource-Book-for-Students

The Grammar Book An ESL EFL Teachers Course 2nd Edition

In this highly acclaimed revision, grammatical descriptions and teaching suggestions are organized into sections dealing with Form, Meaning, and Use. THE GRAMMAR BOOK  helps teachers and future teachers grasp the linguistic system and details of English grammar, providing more information on how structures are used at the discourse level.


Download: http://huyhuu.com/news/16229/The-Grammar-Book-An-ESL-EFL-Teachers-Course-2nd-Edition

The Grammar Book An ESL EFL Teachers Course 1st Edition

In this highly acclaimed revision, grammatical descriptions and teaching suggestions are organized into sections dealing with Form, Meaning, and Use. THE GRAMMAR BOOK  helps teachers and future teachers grasp the linguistic system and details of English grammar, providing more information on how structures are used at the discourse level.


Download:  http://huyhuu.com/news/16228/The-Grammar-Book-An-ESL-EFL-Teachers-Course-1st-Edition

The Art of Teaching Secondary English Innovative and Creative Approaches

At a time when school-based English is becoming reductive and mechanistic, the authors of this book reconsider the fundamental philosophy of English teaching, evaluate current practice and offer a practical framework for new approaches to teaching this important subject.

The authors draw on recent initiatives in the area, including the National Literacy Strategy, but offer also wider perspectives on the formation and development of both English and English teaching in a modern society. This will help teachers develop both a personal philosophy and a critical perspective on the various traditions of English teaching as well as on current initiatives and reforms. The book includes:

* Provocative quotations from writers, artists and thinkers

* Responses to key figures in modern educational thought

* Exploration and development of the principle areas, illuminating key issues, tensions and opportunities

* Practical possibilities for classroom practice

The Art of Teaching Secondary English is a practical and accessible resource for everyone involved in English teaching.


Download: http://huyhuu.com/news/16227/The-Art-of-Teaching-Secondary-English-Innovative-and-Creative-Approaches

Ten Conversation Lessons with Stories Vocabulary Practice Questions and Activities

"Ten Conversation Lessons with Stories,Vocabulary Practice, Questions and Activities" is a compilation for learning and teaching English conversation made by Farzad Sharifian of Edith Cowan University (Western Australia).

Each lesson starts with a very short, interesting story foollowed by Vocabulary Practice, Questions for Discussion, Activities and a Related Proverb.


Download:  http://huyhuu.com/news/16226/Ten-Conversation-Lessons-with-Stories-Vocabulary-Practice-Questions-and-Activities

Science Vocabulary Strategies Handbook

Easy Strategies for Teaching Science Vocabulary Collected by a Study Group of 4th and 5th Grade SMFC Teachers

Why is vocabulary instruction a key to students’ success in science?

There are three important reasons:

• When we teach science vocabulary, we are really teaching important concepts.

Words like erosion, electromagnetism, and respiration require much more than simple definitions; they incorporate complex ideas about how the world works.

• Success on the fifth grade STAR test in science requires that students have an understanding of science content vocabulary.

• Research shows that knowledge of vocabulary is one of the most significant predictors of reading comprehension and success in school in general.

Why this handbook?

Because developing students’ understanding of vocabulary in science is so important, we have put together this booklet of trategies that are proven to be effective. The use of a few strategies consistently will have the most impact on student learning.

What are key elements in science vocabulary instruction?

Here are some guiding principles: 

• Vocabulary needs to be taught both directly (intentionally) and indirectly(incidentally).

This can happen in a language-rich environment in which students have opportunities to experience, hear, read and talk about new vocabulary.

• Students must experience words in context multiple times and in multiple ways in order to learn them. Research suggests that at least six exposures are needed before a student can recall and remember the meaning of a word.


Download:  http://huyhuu.com/news/16225/Science-Vocabulary-Strategies-Handbook

Oxford English for Electronic

Practice in all four skills for electronics students in technical schools, colleges, and universities, technicians or engineers.

Key Features

Authentic reading and listening passages from a wide variety of sources, and covering a large range of topics, e.g. electronics in the home, block diagrams and circuits, alarm systems, transistor characteristics, computers, data transmission, and many more.

The course aims to develop all four skills through a series of tasks that encourage students to combine their knowledge of English with their technical knowledge.

The Student’s book contains a comprehensive glossary of important technical terms which forms a mini-dictionary of Electronics.

Especially designed to be used by the non-specialist teacher, the separate Answer Book with a key to all exercises, and the tapescripts, provides useful unit-by-unit teaching notes.


Download:  http://huyhuu.com/news/16224/Oxford-English-for-Electronic

Understanding Art - Interactive Student Edition

A journey through the stimulating history of art: With this chronological/historical approach to art, students will understand how historical, political, geographical, social, and religious events shape each culture's art and makes it unique. The traditions of Western Europe are examined along with those of China, Japan, India, Native America, and Africa.

 

CONTENTS

Chapter 1  Art Across the World

Chapter 2  The Language of Art

Chapter 3  The Media of Art

Chapter 4  Art Criticism, Aesthetics, and Art History

Chapter 5  Art of the Earliest Times

Chapter 6  Art of East Asia

Chapter 7  Pre-Columbian Art of Latin American

Chapter 8  Native Art of North America

Chapter 9  Art of Greece and Rome

Chapter 10  Art of India and Islam

Chapter 11  Art of Africa and Oceania

Chapter 12  Art of the Middle Ages

Chapter 13  Art of the Renaissance

Chapter 14  Art of the 17th and 18th Centuries

Chapter 15  Art of the 19th Century

Chapter 16  Art of the 20th Century

Chapter 17  Art of Today

Handbook

Technique Tips

Digital Media Guide

Career Spotlights

Artsource®: Performing Arts Handbook

Artists and Their Works

Glossary

Glosario

Index

Credits


Download: http://huyhuu.com/news/16223/Understanding-Art---Interactive-Student-Edition

Marketing Essentials - Interactive Student Edition (2009)

Glencoe's Marketing Essentials (2009 Edition) is the top selling book in marketing education because it includes all the current hot topics: e-marketing, marketing ethics, and international and cross-cultural marketing. Students get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students gain confidence in using the skills they have learned. 

Features:

- Research-based reading strategies

- Integrated academic activities

- Reading Guides with academic standards and vocabulary

- Standardized test practice and test-taking tips

- All new DECA Connection features and role plays to align with revised and new events and performance indicators

- Updated MarkED wheel graphic with "Marketing Core" functions and new Student Edition correlations

- Text is correlated to the new National Marketing Standards

CONTENTS

To the Student

Reading Skills Handbook

Unit 1: The World of Marketing

CHAPTER 1: Marketing Is All Around Us

CHAPTER 2: The Marketing Plan

Unit 2: Economics

CHAPTER 3: Political and Economic Analysis

CHAPTER 4: Global Analysis

Unit 3: Business and Society

CHAPTER 5: The Free Enterprise System

CHAPTER 6: Legal and Ethical Issues

Unit 4: Skills for Marketing

CHAPTER 7: Basic Math Skills

CHAPTER 8: Communication Skills

CHAPTER 9: Technology Applications for Marketing

CHAPTER 10: Interpersonal Skills

CHAPTER 11: Management Skills

Unit 5: Selling

CHAPTER 12: Preparing for the Sale

CHAPTER 13: Initiating the Sale

CHAPTER 14: Presenting the Product

CHAPTER 15: Closing the Sale

CHAPTER 16: Using Math in Sales

Unit 6: Promotion

CHAPTER 17: Promotional Concepts and Strategies

CHAPTER 18: Visual Merchandising and Display

CHAPTER 19: Advertising

CHAPTER 20: Print Advertisements

Unit 7: Distribution

CHAPTER 21: Channels of Distribution

CHAPTER 22: Physical Distribution

CHAPTER 23: Purchasing

CHAPTER 24: Stock Handling and Inventory Control

Unit 8: Pricing

CHAPTER 25: Price Planning

CHAPTER 26: Pricing Strategies

CHAPTER 27: Pricing Math

Unit 9: Marketing Information Management

CHAPTER 28: Marketing Research.

CHAPTER 29: Conducting Marketing Research

Unit 10: Product and Service Management

CHAPTER 30: Product Planning

CHAPTER 31: Branding, Packaging, and Labeling

CHAPTER 32: Extended Product Features

Unit 11: Entrepreneurship and Finance

CHAPTER 33: Entrepreneurial Concepts.

CHAPTER 34: Risk Management

CHAPTER 35: Developing a Business Plan

CHAPTER 36: Financing the Business

Unit 12: Employability and Career Development

CHAPTER 37: Identifying Career Opportunities

CHAPTER 38: Finding and Applying for a Job

Math Appendix

Glossary

Index

Download:  http://huyhuu.com/news/16222/Marketing-Essentials---Interactive-Student-Edition-(2009)

Marketing Essentials - Interactive Student Edition (2006)

Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. 

CONTENTS

Unit 1: The World of Marketing

Chapter 1: Marketing Is All Around Us

Chapter 2: The Marketing Plan

Unit 2: Economics

Chapter 3: Political and Economic Analysis

Chapter 4: Global Analysis

Unit 3: Business and Society

Chapter 5: The Free Enterprise System

Chapter 6: Legal and Ethical Issues

Unit 4: Skills for Marketing

Chapter 7: Basic Math Skills

Chapter 8: Communication Skills

Chapter 9: Technology Applications for Marketing

Chapter 10: Interpersonal Skills

Chapter 11: Management Skills

Unit 5: Selling

Chapter 12: Preparing for the Sale

Chapter 13: Initiating the Sale

Chapter 14: Presenting the Product

Chapter 15: Closing the Sale

Chapter 16: Using Math in Sales

Unit 6: Promotion

Chapter 18: Visual Merchandising and Display

Chapter 19: Advertising

Chapter 20: Print Advertisements

Unit 7: Distribution

Chapter 21: Channels of Distribution

Chapter 22: Physical Distribution

Chapter 23: Purchasing

Chapter 24: Stock Handling and Inventory Control

Unit 8: Pricing

Chapter 25: Price Planning

Chapter 26: Pricing Strategies

Chapter 27: Pricing Math

Unit 9: Marketing Information Management

Chapter 28: Marketing Research

Chapter 29: Conducting Marketing Research

Unit 10: Product and Service Management

Chapter 30: Product Planning

Chapter 31: Branding, Packaging, and Labeling

Chapter 32: Extended Product Features

Unit 11: Entrepreneurship and Finance

Chapter 33: Entrepreneurial Concepts

Chapter 34: Risk Management

Chapter 35: Developing a Business Plan

Chapter 36: Financing the Business

Unit 12: Employability and Career Development

Chapter 37: Identifying Career Opportunities

Chapter 38: Finding and Applying For a Job

Glossary

Index


Download:  http://huyhuu.com/news/16221/Marketing-Essentials---Interactive-Student-Edition-(2006)

Introducing English Grammar - David J Young

This text provides a basic grounding in English grammar, without going into too much detail or theory. Exercises are provided at the end of each chapter, and the book includes integrated diagrams and a glossary of technical terms.


Download:  http://huyhuu.com/news/16220/Introducing-English-Grammar---David-J-Young

ICE Context and Culture in Language Teaching and Learning by Michael Byram and Peter Grundy

The chapters in this work all address the significance of the relationship between the aims and methods of language teaching and the contexts in which it takes place.

Some do so by considering the implications of this for the ways in which we research language teaching. Others present the results of research and development work, which shows that the various social and cultural forces in the contemporary world are changing the role of language teaching and learning. 

Download:  http://huyhuu.com/news/16219/ICE-Context-and-Culture-in-Language-Teaching-and-Learning-by-Michael-Byram-and-Peter-Grundy

ICE An Intercultural Approach to English Language Teaching by John Corbett

Intercultural learning is beginning to influence English Language Teaching. This accessible book introduces teachers of EFL to intercultural language education by describing its history and theoretical principles, and by giving examples of classroom tasks.


Download:  http://huyhuu.com/news/16218/ICE-An-Intercultural-Approach-to-English-Language-Teaching-by-John-Corbett

How to be a Writer Secrets From the Inside by Stewart Ferris

This exciting book takes you through all aspects of what it takes to be a professional writer in the publishing and media industries today.

Like all jobs, the role of the writer has evolved over recent years. Technology has made things quicker and easier, royalty payments have changed (mostly downwards) and the potential markets in which writers in every genre can sell their work have exploded exponentially in number. Now is a good time to be a writer and the professionals who are already out there are reaping the benefits of the new opportunities. It's a highly competitive industry to break into, but that's no reason not to give it a try. There will always be a hunger for new literary voices, new ideas and new talents.

The author founded a publishing company in 1990 and has since published hundreds of books. He has also written dozens of books and written for other media including television, radio, stage and film. It's given him a broad experience as a writer in the various aspects of the writing business. In particular, he has been able to see submissions from over 10,000 writers (that's about 3 per working day on average) that he chose not to publish. That's right: he's rejected 10,000 manuscripts. Sometimes reluctantly, sometimes with relief, or shock, or despair or frustration. But always for a reason. He doesn't like to reject a manuscript. No publisher does. It gives them no pleasure - indeed, it's finding that rare diamond of a book in the slush pile that they get excited about (among other things, of course).

That's why he wrote How to be a Writer: to explain the essential difference between the authors who get rejected, time after time, and those who end up on a short list for further consideration and ultimately get accepted. In fact the difference isn't a vast, uncrossable gulf between amateurs and professionals. It's something that any moderately competent writer can fix with the simple ten stage plan outlined in this book. Together with industry secrets and insider tips designed to give any writer a leg-up the ladder of success, this book is essential reading for anyone who wants to see their name in print, on TV or the big screen, or mentioned on the radio.

There are some harsh truths exposed in this book and many myths will be shattered. The reality of writing is not what many people believe it to be. Some of these chapters may surprise or disappoint you. The aim in revealing the secrets of the writing game is not to destroy your ambitions and dreams, but to empower you to be able to achieve them. Use this book as a reality check before embarking on a career as a writer. Use it to inspire you to achieve high standards, greatness and professionalism. Without those you have nothing. With them you can conquer the literary world.


Download:  http://huyhuu.com/news/16217/How-to-be-a-Writer-Secrets-From-the-Inside-by-Stewart-Ferris

Describing Spoken English An Introduction By Charles W Kreidler

Describing Spoken English provides a practical introduction to the pronunciation of contemporary English. Requiring no prior knowledge of phonetics or phonology, the book examines the main varieties of English, focusing on the elements common to all native-speaker varieties and presents the differences as minor variations on a theme.

The book is divided into twelve chapters which cover speech production, principles of phonological analysis, consonants, the vowel systems of different varieties of the language, syllable structure, strong and weak syllables, phonological processes in connected speech, stress in simple words and compounds, tone units and utterances, the role of accent in discourse, and the interrelations of morphology and phonology. Presented in an accessible jargon-free style, Describing Spoken English will be essential for all students of the English language and linguistics.


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A Proficiency Course in English with Key by F V Bywater

This book has a very specific purpose. Between the First certificate and Proficiency Examinations, students have to build up a far greater knowledge of idiomatic English and they have to learn to eliminate grammatical and stylistic mistakes.

This involves a systematic revision of all the most important aspects of grammar and construction, and this book is designed to help in this task

Contents

The constructions with basic verbs A-C

Pattern of verb tenses (excluding conditionals)

Notes on the uses of basic tenses

The constructions with basic verbs D-G

Conditionals

The constructions with basic verbs H-I

Points to remember about using the passive in English

The constructions with basic verbs K-N

The subjunctive

The constructions with basic verbs 0-S

Inversion

The constructions with basic verbs T-Z

The pleonastic 'it' (the extra 'it')

The gerund

The infinitive

Compound or phrasal verbs B

'So' and prepositions at the end of sentences

Interrogative sentences

Relative pronouns

Compound verbs C-D

Uncountable nouns

The uses of 'some', 'other', 'any', 'none', 'neither', 'one' and 'ones'

Plurals

Collective nouns

Compound verbs F-H

Some points to note about the use of auxiliary verbs

Indirect speech

Compound verbs K-M

The use of the articles in English

The Saxon genitive (the 's) and the use of nouns as adjectives

Compound verbs P-S

Word order

Compound verbs S-T

Sentence construction

Miscellaneous compound verbs


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Literature The Readers Choice Course 5 - Interactive Student Edition 2007

Literature: The Reader's Choice is the first research-based high school language arts program to combine outstanding literature with innovative active learning designed to bring students to a new level of REAL Success!

An inquiry-based "Big Ideas" approach organizes, motivates, and guides students' learning, while innovative color-coded highlighting pairs text passages with questions to prompt students to read actively. Key reading skills and key literary elements introduced, practiced, and assessed with every selection help students read, analyze, and comprehend a wide variety of texts, including nonfiction. You can differentiate, remediate, and accelerate with one book that will bring every student in the classroom into the community of learners!


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