Broadly speaking, success in business comes from effectively executing a strategy to attain a competitive edge. What you are looking for in your application to business school is a competitive edge; the GMAT is, after all, a competition between you and every other B-school candidate in the country.
There can be a lot of winners in this competition, but you will be compared to each of them, so you must develop a strategy that will help you attain your competitive edge on this vital aspect of the application process. This book will help you develop two different strategies: first, a strategy of preparation for the days, weeks, or months before you take the test; and second, a strategy of execution for when you walk into the testing center and sit down at the keyboard.
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