Essentials of Intellectual Property is an essential read for anyone managing an enterprise that invests resources in innovation.
This book provides, with the clarity of plain English, valuable guidance for both protecting the intellectual property created by a firm's creative efforts, and deriving revenue and value from them as well.
After being read, it should be kept close as a handy desk reference.
( Norman Zafman, Founding partner of Blakely, Sokoloff, Taylor & Zafman)
This book is the liveliest, best-written and most thorough introduction to the fundamentals of this subject. Yet it goes beyond the framework of basic IP protection to discuss emerging concepts as well as inside information immediately useful in the real world. In short, it forms the next rung in the advancement of IP management up the ladder from an art to a science.
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