The thread we spin from, when we weave the business message, is our knowledge of the fundamentals of good writing: grammar, punctuation, capitalization, spelling, and, of course, vocabulary and sentence structure.
Just as no chain can be stronger than its weakest link, so also no business letter can be sure of effectiveness, or safe against the risk of making a bad impression, unless the materials it is made from are good in Effective Business Writing. In commerce and industry, there are three kinds of contacts between business firms and their customers-personal contacts, telephone calls, and letters. By far the majority of business contacts are made by letter!
The techniques needed to communicate ideas effectively through letters can be quickly and easily mastered. In this unit you will acquire a working knowledge of the basic requirements for good letter writing, both business and social.
A discussion of general letter writing principles is illustrated by exercises and by specific examples of the types of letters most frequently encountered in the business world and in social relationships. You will be given a method, based on the rules, which will enable you to analyze and improve not only the letter examples in this unit but also the letters which you write and receive.
