Thứ Năm, 8 tháng 6, 2017

Effective Writing Skills for Public Relations (4th Edition)

Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.
 
 
 
It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
 
 
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.

Effective Learning in Classrooms

Presents case studies and examples from practitioners and examines the four major dimensions of advancing real learning: active learning, collaborative learning, learner-driven learning, learning about learning.
 

Discussion-Based Online Teaching to Enhance Student Learning - Theory, Practice and Assessment

As online courses proliferate, teachers increasingly realize that they have to connect with their students as they would in face-to-face classes. They have to provide true opportunities for inspirational and meaningful learning, rather than a sterile experience of clicking within a labyrinth of links.
 
 
 
With the specific purpose of switching emphasis from the technical issues of online teaching to the human implications of teaching and learning through the Internet, Tisha Bender draws on her extensive research, her training of online faculty, and her own online teaching experience, to create a fresh vision of online pedagogy.

Developing Language and Literacy with Young Children (Zero to Eight Series)

Developing Language & Literacy with Young Children, Third Edition, gives parents, teachers, and other professionals who work and play with young children a confident understanding of communication and language development for children from birth to age eight.
 
  
This resource examines the range of elements that are typical of communication and language activities: thinking, feeling, imagining, talking, listening, drawing, writing, and reading.

Commercial Law (Principles of Law)

The aim of this book is to provide a clear and digestible introduction to the central topics in commercial law.


Each topic is set out in a self-contained, clearly annotated section

Cognitive Effects of Multimedia Learning

Now established as an effective tool in the instructional process, multimedia has penetrated educational systems at almost every level of study.
 

 
In their quest to maximize educational outcomes and identify best practices, multimedia researchers are now expanding their examinations to extend towards the cognitive functionality of multimedia. 
 

Children Reading Comprehension and Assessment

Originating in a recent CIERA conference held at the University of Michigan, this book brings together the nation's most distinguished researchers to examine how readers understand text and how comprehension is assessed.


The first part provides both national and historical contexts for the study of reading comprehension. The second part examines how vocabulary, motivation, and expertise influence comprehension, and it includes analyses of the developmental course and correlates of comprehension. Chapters in the third part consider how schools focus on comprehension for instruction and assessment.


The fourth part includes chapters on large-scale assessment that analyze how test formats and psychometric characteristics influence measures of reading comprehension. At the end of each part is a commentary--written by an expert--that reviews the chapters, critiques the main points, and synthesizes critical issues.